1. Develops understanding of business unit data and customer journey mapping to identify viable personalization opportunities.
2. Executes personalization strategies, aligning use cases to stages of the customer journey.
3. In collaboration with business unit marketers, monitors and maintains personalization tests.
4. Optimizes and experiments with different strategies to increase traffic and engagement with our public websites including social traffic.
5. Leads the development and maintenance of a social media center of excellence to equip business area social media publishers with best practices, compliance procedures, social media launch processes, metrics and reporting.
6. As social media subject area expert, provides comprehensive, in-depth consulting and leadership to team and partners regarding marketing best practices, current trends, competitive reviews, technology needs and promotional campaign strategy.
7. Works with business units to ensure that campaign messaging is consistent across all channels and consistent with Corporate Marketing messaging and branding.
8. Collaborate with the Digital Marketing and Creative teams to seek out and recommend new brand and marketing opportunities and initiatives.

Knowledge/Skills:

• Personalization technology knowledge and experience; Adobe Target preferred
• In-depth knowledge of digital marketing and data reporting
• Social media strategy expertise
• Strong consulting skills, including the ability to lead and influence others and work effectively with internal clients, vendors, management and team members
• Ability to work individually and collaboratively with others on projects. Demonstrate a consultative approach in guiding discussions related to digital marketing strategy
• Excellent communicator, easily adaptable, exceptionally organized, have strong presentation skills and have the ability to manage competing priorities
• Solid project management skills, editing skills, customer service, ability to multi-task and strong attention to detail